TUG is a unique startup built around delivering a premium, customer-first luxury experience. Founded by Khalid (Koshi) Khamboshi, who previously worked as a Packaging Head and Perfumer, the brand was born from the insight that customers should have the freedom to truly own their products.

At TUG, customers are invited into a highly personalized journey where they can design every aspect of their perfume—from crafting their own fragrance notes to choosing the bottle style, bottle color, packaging type, and packaging colors. This approach transforms perfume creation into a bespoke experience tailored entirely to individual preferences.

As a newly established startup, TUG is driven by a vision to grow into a globally recognized brand, redefining how people connect with luxury fragrances.